Nincompoopery: Why Your Customers Hate You--and How to Fix It
John R. Brandt | Paperback | 224 pages
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Description : Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization-large or small, and regardless of industry-can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices-surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve. Can't anybody change this? CEO and award-winning business writer John R. Brandt says we can. In nincompoopery: why your customers hate you--and how to fix it, he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. More importantly, he offers concrete examples of how any organization-large or small, and regardless of industry-can innovate in ways that delight customers and attract top-level talent. Brandt has worked with hundreds of companies to help them outwit competitors, and in the blunt (and funny) nincompoopery, he shares his unique blueprint for success. It usually starts by asking a simple question or two, such as why should our customers have to rekey their data multiple times to make a single purchase? Why are there four levels of approval just to order basic supplies? Why can't we get qualified candidates for open positions, or provide new employees with decent training? In short: how did we become such nincompoops? And when will we stop? Nincompoopery offers leaders the answers they Needham the profits they crave—with a scoop of humour on the side. Enjoy!
Product Details
Publisher : Amacom
Publication Year : 2019
Language : English
ISBN : 9781404112674
Categories : BUSINESS & MANAGEMENT
Product Dimension : 4.7 X 20.3 X 25.4 cm
Weight : 0.449 kgs
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