Wiley Management: Instant Appeal
Vicki Kunkel | Hardcover | 304 pages
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Description : It is an eye-opening look at what really works and what doesn't when it comes to making impressions and getting the results you want. "Instant Appeal" provides fascinating examples of primal conditioning at work. including: Why Scrabble was a flop when first introduced, but became an instant hit when reintroduced just three years later. How "moral entrepreneurs" use primal factors to persuade us to go to war, buy into a principle, or believe in pandemics that don't really exist. What makes reality TV shows such as Dancing with the Stars and Survivor so popular, and how you can use the technique these shows employ to increase sales. Filled with intriguing explanations of the phenomena associated with immediate and lasting attraction, this book will reveal how you can use the human universals of "instant appeal" to win people over and achieve success in any arena. For example, you'll find out how to align product design with "primal comforts" to make products more appealing...what small changes in verbal and written communications encourage more sales, "buy-ins," and agreements...and other ways you can take advantage of primal codes to be more persuasive and catapult your business or career.
Product Details
Publisher : BPI (India) PVT Ltd
Publication Year : 2012
Language : English
ISBN : 9788184975345
Categories : BUSINESS & MANAGEMENT
Product Dimension : 2.5 X 15.7 X 23.6 cm
Weight : 0.69 kgs
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